Field Marketing & Brand Education — Spirits Industry

Levi Gotsman

Ten years of turning brand stories into unforgettable pours.

Portrait of Levi Gotsman
Los Angeles, CA
The Short Pour

About Levi

Levi is a spirits industry professional with over a decade of experience in brand education, mixology, field marketing, and trade advocacy. He builds immersive tastings and training programs that turn one-time guests into loyal, informed advocates for the brands he represents.

He has represented world-class names including Glenfiddich, The Balvenie, Milagro Tequila, and Uncle Nearest Premium Whiskey — curating activations at some of Los Angeles's most prestigious venues, from the Rose Bowl and Santa Anita Park to the Jonathan Club and the NAACP Image Awards.

10+
Years in the spirits industry
4
Premium brands represented
6+
Signature venues activated
The Portfolio

Brands I've Represented

Trusted with education and activation for some of the industry's most storied labels.

William Grant & Sons

Glenfiddich

Leading tastings, masterclasses, and activations that bring the world's most awarded single malt to life for trade and consumers alike.

William Grant & Sons

The Balvenie

Delivering craftsmanship-led education experiences that spotlight the artistry behind every cask.

William Grant & Sons

Milagro Tequila

Bringing agave craftsmanship to private tastings, cocktail classes, and bespoke brand activations.

Brand Steward, 2023–2025

Uncle Nearest Premium Whiskey

Educated consumers and trade on the brand's history and craft, leading activations at the Rose Bowl, Santa Anita, and the NAACP Image Awards.

The Timeline

Experience

Jan 2025 —
Present

Activations Specialist

Green House Agency, Los Angeles, CA
  • Partner with leading spirits brands across the William Grant & Sons portfolio, including Glenfiddich, The Balvenie, and Milagro Tequila.
  • Plan and execute private tastings, cocktail classes, and brand activations, managing logistics, guest experience, and venue partnerships end to end.
  • Curate bespoke activations at high-profile venues including The Jonathan Club, Lakeside Golf Club, and Lake Sherwood Country Club.
  • Develop social media strategies and cultivate industry relationships to grow brand visibility and market presence.
Oct 2023 —
Dec 2025

Brand Steward / Event Lead

Uncle Nearest Premium Whiskey, Los Angeles, CA
  • Educated consumers and trade professionals on the brand's history, production, and craft through tastings, masterclasses, and training sessions.
  • Planned and executed brand activations and high-profile whiskey events, including the Rose Bowl, Santa Anita Opening Day, and the NAACP Image Awards.
  • Trained and mentored brand representatives and bartenders at high-traffic accounts including BevMo!, Total Wine, Black Angus, and Yard House across LA and Orange County.
  • Tracked engagement metrics and managed promotional inventory across a structured, multi-market event calendar.
Aug 2019 —
Oct 2023

Bar Lead

Truman House Tavern, Los Angeles, CA
  • Crafted classic and original cocktails while managing daily bar operations and guest service.
  • Trained and mentored staff, fostering a high-performance, collaborative team.
  • Led private events, cocktail classes, and VIP experiences that strengthened the venue's reputation.
  • Contributed to seasonal and signature menu development, balancing consistency with creativity.
Where I've Poured

Signature Activations

Rose Bowl Santa Anita Park Jonathan Club Lakeside Golf Club Lake Sherwood Country Club NAACP Image Awards
Certified

Credentials & Training

  • RBS Certified (Responsible Beverage Service)
  • CA Food Handlers Certification
  • TIPS Certified
Get in Touch

Let's work together.

Available for brand activations, trade education, and field marketing across Los Angeles and beyond. References available upon request.

Email lwgotsman@gmail.com
Phone (805) 990-0665
Location Los Angeles, CA